Listen first
We begin by understanding where you have been, where you want to go, and what is getting in the way.
Helping People Find Their Next.
Your experience has value. Make sure employers see it.
TrueNorth combines personalized coaching, in-depth career research, and modern hiring intelligence to build the résumé, LinkedIn presence, interview strategy, and professional brand you need to move forward with confidence.
- ✓ Human-led
- ✓ Evidence-based
- ✓ Built around you
Career Foundation
Résumé Strategy
Accomplishment-focused • ATS-conscious
TH
Professional BrandClear. Credible. Consistent.
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Your story, prepared.Interview strategy grounded in real evidence.
A more thoughtful approach
Your career is not a template.
Your strategy shouldn’t be either.
TrueNorth does not rely on generic templates or one-click AI output. Every engagement begins with your actual experience, accomplishments, goals, and target opportunities—then brings those pieces together into one clear, coordinated professional story.
Find the evidence
We uncover accomplishments, leadership, problem-solving, and transferable value already present in your experience.
Build one story
Your résumé, LinkedIn profile, interview answers, and supporting materials work together—not in isolation.
More than a résumé
A complete system for moving forward.
Strong career materials should reinforce one another. TrueNorth connects the strategy, language, and evidence across every point where an employer encounters your professional story.
01
ATS Résumé Strategy
Targeted, accomplishment-focused résumés designed for both human decision-makers and modern applicant tracking systems.
02
LinkedIn Branding
A credible, searchable profile aligned with your résumé, target roles, authentic voice, and recruiter-search behavior.
03
Career Messaging
Tailored cover letters and professional messages that connect your real experience to what an employer needs.
04
Interview Coaching
Evidence-based talking points and focused preparation so you can communicate your value with greater confidence.
05
Career Portfolios
A professionally organized physical and digital presentation of the qualifications that set you apart.
06
Career-Transition Strategy
Clarify target roles, translate transferable strengths, and develop a focused plan for your next move.
07
Executive & Professional Coaching
Practical, individualized preparation for leadership opportunities, networking, career decisions, and organizational transitions.
08
Workforce & Organizational Support
Customized career-readiness and professional-development support for schools, municipalities, businesses, and workforce organizations.
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Discuss a customized engagement
Not sure where to begin?
Every engagement is customized around the client’s goals, needs, and target opportunity.
Sound familiar?
The problem may not be your experience. It may be how it’s being presented.
Years of valuable work can be difficult to translate into the language employers recognize. TrueNorth helps you identify the signal, remove the noise, and show what you can contribute.
Talk through your situation →We identify the accomplishments, decisions, leadership, and outcomes behind your responsibilities—then translate them into a clear value story.
We connect your transferable strengths to the needs of the new industry without overstating or inventing experience.
We assess alignment, ATS language, positioning, and the broader application strategy to identify where the story may be breaking down.
We develop accurate, evidence-based talking points and practice connecting your experience to what the role actually requires.
Your materials are built as one coordinated system around your background, target, and professional voice.
The TrueNorth process
Thorough by design. Personal at every step.
Technology helps us research, analyze, and refine. It never replaces conversation, judgment, fact-checking, or the human story at the center of your career.
Step 01
Discovery and Career Assessment
We learn your employment history, accomplishments, goals, challenges, target roles, and priorities. Together, we identify the missing information and measurable results needed to build the strongest possible foundation.
- Your goals and target direction
- Your complete career history
- Evidence and metrics still to gather
Human-led, AI-supported. Your information remains the source of truth at every stage.
01 / 07
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Prepared forYour Next Opportunity
Comprehensive Interview Portfolio
25 Reasons
✓ Career Evidence
The comprehensive interview portfolio
Bring more than answers. Bring the evidence.
A TrueNorth portfolio organizes the qualifications that set you apart into a professional, role-specific presentation. Depending on your engagement, it may be delivered as both a physical binder and a digital PDF.
Targeted résuméTailored cover letter“25 Reasons” documentSelected accomplishmentsWork samplesRecommendations
Every portfolio is customized. Included materials depend on your background, goals, and the opportunity.
Ask about a career portfolio →
32Years as a
career educator
career educator
Meet the founder
A career spent helping people recognize what they’re capable of.
Troy Holtrey brings the perspective of a 32-year career educator, more than 20 years of department leadership, and a two-time Ohio Coach of the Year to every TrueNorth engagement.
Across education, coaching, business, and community service, Troy’s work has centered on the same fundamentals: listen carefully, identify strengths, develop a plan, prepare thoroughly, and help people perform with confidence when the moment matters.
The TrueNorth focus
Help clients recognize the value in their experience—and give them the strategy and preparation to communicate it clearly.
Frequently asked questions
A few things you may be wondering.
Still have a question? A short conversation can help determine whether TrueNorth is the right fit.
Ask Troy a questionIs TrueNorth only a résumé-writing service?
No. Résumé strategy is one part of a coordinated system that may also include LinkedIn branding, career messaging, interview preparation, career-transition strategy, and a comprehensive professional portfolio.
What does ATS optimization mean?
It means structuring and writing your résumé so its content can be accurately interpreted by applicant tracking systems while remaining clear and compelling to human decision-makers. Relevant language is used naturally—never stuffed in.
Will AI write my résumé?
Technology supports research, analysis, and quality control, but it does not replace your information, personal consultation, or professional judgment. Your verified experience is always the source of truth, and every final decision is human-led.
How is TrueNorth different from an automated résumé builder?
Automated builders typically reorganize the information entered into a template. TrueNorth begins with personal consultation, career and opportunity research, verified evidence, and human judgment. Your selected résumé, LinkedIn, career-messaging, and interview materials are then coordinated around your actual goals.
Can TrueNorth help me change careers?
Yes. TrueNorth can help you clarify potential target roles, identify transferable strengths, reposition your experience accurately, and develop materials that connect your background to a new direction.
Do you help with LinkedIn profiles?
Yes. TrueNorth develops a credible, searchable, and authentic LinkedIn profile aligned with your résumé, target roles, professional voice, and the language employers and recruiters use when searching.
Can you help me prepare for interviews?
Yes. Interview preparation focuses on what employers are evaluating, likely questions, evidence-based talking points drawn from your real experience, and practice communicating your accomplishments and career transitions clearly.
What is included in a Comprehensive Interview Portfolio?
It may include a targeted résumé, tailored cover letter, “25 Reasons” document, accomplishments, career evidence, work samples, recommendations, and other role-specific materials. The exact contents depend on the engagement.
Do you guarantee interviews or job offers?
No ethical career consultant can guarantee a specific employment result. TrueNorth strengthens your positioning, materials, preparation, and ability to compete; hiring decisions remain with employers.
Can we work together virtually?
Yes. TrueNorth is based in Springboro, Ohio, serving clients locally and virtually nationwide.
What information will I need to provide?
The process may begin with your current résumé, employment history, target roles or job postings, LinkedIn profile, accomplishments, and relevant career documents. TrueNorth will identify missing details and measurable results that should be gathered before final materials are written.
How long does the process take, and what does it cost?
Each engagement is customized around the client’s goals and needed deliverables. Timeline, scope, and investment will be discussed and confirmed before work begins.
Let’s talk about what comes next.
You don’t have to figure out your next move alone.
Tell Troy where you are in your career, what you hope to accomplish, and what has been getting in the way. The first conversation is about understanding your situation and determining the right next step.
01
Share your situationTell us where you are and where you want to go.
02
Talk through your goalsIdentify your priorities, obstacles, and opportunities.
03
Clarify the next stepDetermine whether a customized engagement makes sense.
Email TroyTroyHoltrey@gmail.com
Call or text513‑623‑1234
LinkedInView Troy’s profile
Service areaBased in Springboro, Ohio—serving clients locally and virtually nationwide.